Achae is a brand of handmade cosmetics made exclusively from carefully selected natural ingredients. Our challenge was to create a new brand logo and a new packaging style at the same time keeping the basic elements of the old one: natural, organic feel and use of floral elements. All the illustrations on the labels were first drawn on paper with a pencil. Then we used pro markers to blend different colors together and make the illustrations more vivid. After scanning the sketches we then imported them into Photoshop and made the final retouches there. We put emphasis on maintaining a tropical style to reflect the energetic and optimistic character of the brand.