Coco Babe is a new brand in the hair beauty sector producing natural hair masks made out of coconut, avocado, and jojoba oils. The masks are sold in set boxes, together with a comb which makes it easier to distribute the product. What we wanted to show in the branding is the unique emotion of spending the holidays under the sun. The warm color palette and sunny images with palm-leaf shadows convey a feeling of warmth, comfort and relaxation. We wanted to make the packaging appealing to young and modern women who care about themselves, the environment, and value natural and chemical-free lifestyle.