Kindtail is a branding project for a cool pet start-up. Beautiful, collapsible dog crates are an alternative to old school metal ones that are heavy, hard to collapse and look like jail cells. PAWD® is one of many KindTail products, as it plans to design innovative solutions for crazy pet parents around the world. KindTail’s mission is to elevate pet products by merging functionality with innovative design, creating emotional connections and joyful user experience. For Kindtail we’ve created the logo as well as brand identity, icons, messaging and animations.