Volto Urbano is a climate-defense line of skincare that focuses on detox, repair and protection from inflammaging (inflammation + aging) and pollution. Products are 100% plant-based (botanical), and cruelty-free. The brand is targeting women 30-60 who are professional, eco-minded, and see climate change as having a genuine impact on the world. Volto Urbano is scientific in its approach but all the ingredients are natural.