branding and packaging for a sleep accessories brand
Mela is a weighted gravity blanket company that helps the world feel better and sleep better. High quality, natural products that improve sleep, anxiety, and stress are a product of many sleepless nights, and the quest to end them. We met with Matt and Sam, the co-founders of Mela, in August 2019 to discuss the rebranding of their existing weighted blanket company. They wanted to elevate their brand and coherency to the next level making its visual identity more modern, friendly, and positive. The goal was to build a strong brand that focuses on helping their customers to become the best they can be through improved physical and mental wellbeing as a result of quality sleep. Therefore key visual was designed to reflect the kindness, care, and friendly support that the owners offer to every customer. We’ve designed the logo, patterns, key visual, packaging boxes, candles, sleep sprays, and stationery.
