Sayoga is a brand made from passion for yoga, by yogis for yogis. Cork mats, performance mats, yoga belts, props, and accessories are suitable for everyone, from beginners to yoga teachers. Thanks to the experience gained over years of practice, as well as running an online yoga store, our clients created products of the highest quality that will make your yoga practice an unforgettable and joyful experience. We started by creating a simple strategy for Sayoga including their tone of voice, mission, values, and personality. Then we explored some naming options to finally end up with “Sayoga” as an abbreviation for “say yoga”. Color palette, typography selection and key visual creation were the next steps of our process. When the brand identity was created we directed a photoshoot of the products and built a website to maximise a positive brand experience for the clients.