Yum Guy is a small ice cream shop with a fun and vibrant vibe. Our challenge was to create a completely unique experience for both adults and their children. We designed a bright and fun visual identity using 3 main colors: pink, teal, and aquamarine. The main character is Yum Guy – a friendly and saucy ice cream man. We also designed some icons and an ice cream pattern to use on various company materials. Ice cream cups, boxes, stickers, and stationery were all part of the branding experience.