branding and packaging for an ice cream brand
Yum Guy is a lively ice cream shop with a fun and vibrant atmosphere, perfect for both adults and children. Our challenge was to craft a truly unique experience that would appeal to all ages. To achieve this, we designed a bright and playful visual identity centered around three main colors: pink, teal, and aquamarine. The heart of the brand is the Yum Guy himself—a friendly, saucy ice cream man who adds a personal touch to the shop's identity. In addition to creating this character, we designed a set of icons and an ice cream pattern that can be found across various company materials. The branding experience extended to ice cream cups, boxes, stickers, and stationery, ensuring that every detail reflected the shop's fun and engaging vibe.
