Aspect

Aspect is a skincare brand focused on redefining beauty routines with products that deliver instant radiance and nourishment. Their formulas aim to restore the skin's natural barrier for a luminous glow, making every skincare step a transformative experience. We were tasked with creating a modern brand identity that captures this essence of transformation. The logo features typography that transitions from one font to another, symbolizing skincare's transformative power. A neutral color palette and consistent typography were applied across all brand elements, including packaging, stationery, and the website, reflecting Aspect's commitment to simplicity and sophistication.