branding and packaging for an aesthetician brand
Kin Aesthetics is the premier destination for professional Korean skincare, driven by a profound commitment to K-beauty, innovation, and intentional esthetics. Our mission was to craft a contemporary brand identity, starting with an elegant logo that subtly integrates the letters K, I, and N into a tranquil landscape. Then we developed a color palette, harmonizing pastels and energetic orange for versatility, as well as the brand typography system. The unboxing experience, marked by minimal shapes on tissue paper and a bold typographic logo, encourages social sharing. We added sleek business cards, a brand manual, and social media templates, contributing to Kin Aesthetics' sophisticated visual identity.
