Yepoda is a brand that believes in Korean beauty rituals and innovations. We had the pleasure to meet with the founders of Yepoda 1.5 years after their first launch. Our main challenge was to elevate Yepoda, make the branding more mature, sophisticated and elegant without losing Yepoda’s playfulness and fun approach to skincare. The design of the labels and boxes was meant to introduce the customers to great ingredients and a skincare routine inspired by Korea, making skincare fun and accessible. The design is friendly, illustrative and entertaining, but still clean and sophisticated. The logo is placed vertically on every product, being the main element of the design. There are three kinds of icons on every product: efficacy (benefit) icons, usage (how to use) and routine icons (describing the Korean routine steps).

Year - 2021
Client - Yepoda GmbH
Creative direction, Branding - Maja Regula
Branding, Packaging - Olena Doshak
Product photography - Owlsome Studio
Model photography: Camilla Camaglia @camillacamagliaphotography
Make-up Artist and Hair Stylist: Teresa Lobkowicz @incloveragency
Models izaio.modelmanagement: Zoey Lee, Vitor Carvalho, Geraldine Cherelle, Mariia Shykova