branding, packaging, and photography for a skincare brand
Yepoda is a brand rooted in Korean beauty rituals and innovations. We had the opportunity to collaborate with the founders 1.5 years after their initial launch. Our challenge was to refine Yepoda's branding, making it more mature, sophisticated, and elegant while preserving the brand’s playful approach to skincare. The label and packaging design introduce customers to high-quality ingredients and a Korean-inspired skincare routine, making it fun and accessible. The design is friendly, illustrative, and clean, with the logo vertically placed on each product. Icons for efficacy, usage, and routine steps further enhance the user experience.
Year - 2022
Client - Yepoda GmbH
Creative direction, Branding - Maja Regula
Branding, Packaging - Olena Doshak
Product photography - Owlsome Studio
Model photography: Camilla Camaglia @camillacamagliaphotography
Make-up Artist and Hair Stylist: Teresa Lobkowicz @incloveragency
Models izaio.modelmanagement: Zoey Lee, Vitor Carvalho, Geraldine Cherelle, Mariia Shykova
